Good People Brewing: The Story of Alabama's Craft Beer Pioneer and Oldest Brewery
· By Alabama Microbreweries
When Michael Sellers and Jason Malone opened Good People Brewing Company in a humble Birmingham warehouse in 2008, Alabama's craft beer landscape looked dramatically different than it does today. The state's archaic beer laws capped ABV at 6%, growler fills were illegal, and the very idea of a brewery taproom seemed like a distant dream. Yet these two homebrewing friends believed Birmingham — and Alabama — was ready for something better. Sixteen years later, Good People Brewing stands as Alabama's oldest surviving craft brewery and the cornerstone of Birmingham's vibrant beer scene. Their story isn't just about making great beer; it's about persistence, community building, and fighting for the right to brew the way they believed beer should be brewed. The Founding Years: Building Something From Nothing Good People Brewing's origin story reads like a craft beer fairy tale, complete with obstacles that would have discouraged less determined brewers. Sellers and Malone started in a 5,000 square foot warehouse in Birmingham's Parkside district, investing their savings and maxing out credit cards to purchase a modest 15 barrel brewhouse. Their first batches were brewed on equipment so small that growth seemed impossible — yet growth is exactly what happened. The brewery's name itself reflects the founding philosophy. "Good People" wasn't just a catchy moniker; it represented the kind of community they wanted to build. From day one, the taproom (when they could finally have one legally) became a gathering place where strangers became friends over pints of freshly brewed ale. What set Good People apart in those early years was their refusal to compromise on quality despite Alabama's restrictive beer laws. While the 6% ABV cap limited their brewing options, they focused on perfecting balanced, flavorful beers that showcased their brewing skill rather than simply pushing alcohol content. The Beer That Changed Everything: Snake Handler Double IPA Good People's brewing lineup has always been anchored by their flagship Good People IPA — a West Coast style IPA that remains one of Alabama's most recognizable craft beers. With its bright citrus notes, pine forward hop character, and clean finish, this IPA introduced countless Alabamians to what craft beer could taste like. It's still a staple in bars and restaurants across the state, a testament to its timeless drinkability. But the beer that truly made Good People a household name among craft beer enthusiasts was Snake Handler Double IPA. When Alabama's Gourmet Beer Bill finally passed in 2009, raising the ABV cap from 6% to 13.9%, Good People was ready. Snake Handler burst onto the scene as one of the first high gravity beers brewed in Alabama post prohibition, and it immediately became legendary. At 8.5% ABV, Snake Handler delivers everything you want in a double IPA: massive hop aroma, layers of tropical fruit and citrus, a sturdy malt backbone, and a finish that's assertive without being overwhelming. The beer's label — featuring a pentecostal snake handler — pays homage to Alabama's colorful religious heritage while winking at the beer's own bold, fearless character. It's become the brewery's calling card and remains a top seller year round. Beyond these flagships, Good People has consistently expanded their portfolio. Their Coffee Oatmeal Stout delivers rich espresso notes perfect for cooler months, while Snakecharmer, a lighter IPA at 6.5% ABV, offers hop flavor without the full double IPA punch. Seasonal releases keep the taproom experience fresh for regular visitors. The Taproom: Birmingham's Beer Living Room In 2013, Good People made a bold move that would cement their place in Birmingham's downtown renaissance: they opened a stunning taproom directly across from Regions Field, home of the Birmingham Barons minor league baseball team. The 10,000 square foot facility represented a massive expansion from their original digs and perfect timing to capitalize on Birmingham's revitalized downtown. The taproom at 114 14th Street South has become one of Birmingham's premier gathering spots. With soaring ceilings, industrial chic design featuring exposed brick and steel, and floor to ceiling windows overlooking the ballpark, the space feels both massive and inviting. On game days, the taproom fills with Barons fans pre gaming with Snake Handlers. On non game days, it's where Birmingham comes to relax after work, celebrate victories, or simply enjoy well crafted beer in good company. Visitor tip: The taproom is typically open Wednesday through Sunday, with extended hours on Barons game days. Arrive early on Friday and Saturday evenings, as the space fills quickly. The outdoor patio area is primo real estate during Alabama's brief perfect weather windows in spring and fall. Summer evenings can be hot, but the air conditioned interior and cold Snake Handler make everything right. Good People doesn't serve food, but they welcome food trucks that regularly rotate through, an